In the world of experiential food activations, this is one too yummy to ignore. Sonic’s Perfectly Instagrammable Square ShakesĪt Coachella, popular fast-food chain Sonic takes the phrase “Doin it for the ‘Gram’” to a whole new level, introducing milkshakes perfectly sized for Instagram - literally. This conversation must explore the intersections between health, technology and food security.”Įxperiential food activations that welcome engagement, are multi-sensory, educational, AND lets you jump into a giant avocado-themed ball pit? Always a yes!
Speaking about the activation, Land O’Lakes itself says its goals are to address “issues our food system faces, challenge people to re-evaluate priorities and inspire us all to take action to protect our food. What’s more, attendees are invited to participate in interactive surveys - designed to resemble a sort of food web -, “answering questions about food through colored strings,” notes BizBash. “Artistic, innovative exhibits put visitors at the center of modern agriculture - from sculptures illustrating the interconnectedness of our food to a giant avocado ball pit showcasing the power of nanotechnology,” notes The Minneapolis/St. Land O'Lakes’ Copernicus Project Merges Food and TechnologyĪt SXSW, Land O’Lakes launches one of the event’s most immersive and interactive experiential food activations, titled “The Copernicus Project,” whose goal is to challenge long-standing beliefs about humans being at the center of today’s modern food system while also exploring what its future could look like.ĭrawing inspiration from the famed astronomer and mathematician, Nicolaus Copernicus, the activation includes exhibits that invite attendees to actively explore our food system, utilizing multi-sensory tactics that make for a truly unique experience, including a huge avocado ball pit - yes, an avocado! hungry for more! In this week’s blog post, we share examples of seriously impressive experiential food activations. We’re talking food and beverage! In recent years, an array of food and beverage brands have been cooking up unique ways to amplify their promotional efforts and create experiences that leave people feeling inspired, wowed, and of course. As brands take on increasingly innovative approaches to experiential marketing, one industry in particular is upping the ante and creating truly engaging, memorable activations.
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